blog for English Language As - Twix

Purpose -The purpose of this chocolate bar wrapper is to persuade users to purchase this product instead of purchasing others, it does this by using big text and graphics of the product.

Its secondary purpose is to inform, to inform the users of the contents of the packet; the ingredients used, its figures e.g. grams of fat per 100g, its calorie count and also to advertise.

Format -The Format of this is set out so it can be seen a mile away, large text makes the brand and product stand out including the colors of the text gives it a kiddy feeling to the product.

Also, the product wrapper uses graphics of the contents to influence potential users to buy to product as it shows what the product looks like in its perfect state (fake).

As it is competing against other brands it wants to get its point across quickly and cost-efficiently so by this is uses only basic detail on the front -Brand name, picture, calories and the flavor, all things which a consumer would like to know when purchasing a product whereas minor details such as ingredients etc.. that only apply to a few people who say have nut allergies and need to check for further details.

Audience -The audience of this product is Both males and females of all ages as it is basic text for kids but products in a fashion that makes it look professional and elegant for adults. the idea that it is basic also relates to this having specific target age as it is a mix of child and adult literature.

Genre - This is neutral, as it is directed toward both males and females giving no certainty as the chocolate bar market is global expanded to all genders.

blog for English Language As - Health And Beauty Spa Brochure

Purpose - 
The purpose of this brochure is to give information about the ALEXANDRA HOUSE - Holistic health & well-being spa, the idea of this brochure is that it tell your what the clinic has to offer, and offers contact details to the individual.

The Secondary purpose of his brochure is to persuade. the fact it offers you a discount of £10 if you bring the flying is a extra incentive to go to this spa instead of a different one.

Format - The format of this Brochure is very well organised, structured so that it is easy to read and is displayed clearly.

The font of the text is a Mixture of elegant for titles and offers and basic for listing, this could be implying that you get a good, high quality service for low costs.

Audience - The target audience for this seems to be directed towards female adults as the text used is not bold or big so it would discourage younger readers, also the lack of pictures would encourage this idea.

Also, the pictures used offers nothing but dull and boringness to younger audiences (4-12yrs) but the pictures of people enjoying themselves would persuade older audiences to visit the spa, also the fact it has a picture of a house resembles that it could be targeted to older audiences as they can buy property/ have an interest in property weather children are not.

Genre - This brochure mainly targets female audiences as the models used are female giving off a stereotyping vibe, also the idea of being pampered is more common in females then male audiences.

blog for English Language As - CoD - black ops 2

Purpose-
The purpose of this game cover is to persuade the general public to purchase this game through the use of vague images offering little detail on the front of the cover (right side), this offers a sense of mystery which would influence the individual to purchase the game to see what it really holds.

Furthermore, the purpose of the game cover is to give basic information to user which again is to persuade the potential buyer, this basic information includes game types which you can play (Left side) including campaign, zombies and online multi-player.

Format-The way in which the format of the game cover is set out is to use basic colors mixed in with high amounts of detailed shading and effects again to get that sense of mystery, the use of the color black means it could be trying to hide something from the buying creating a blurry image of what the game could be like until he actual buys it.

Including this, the game cover makes titles and main details about the game bold to interest buyers and has selected colors that have a good contrast against the black background, smaller print details is minor details which have little if not no relevance to the game but more relevance towards the game company who produced the game.

Graphics specifically linked with the game have high amounts of detail and uses high resolution to maximize the likely hood that the game will stand out, the bright colors against the background from the graphics complete this.

Audience-The games audience is directly targeted to war-fanatics, adults as it uses a greater spread of vocabulary but also is targeted towards gamers and for this reason they want to get their message across quickly that this game is about war so words and reviews are left bold and easy to read
The concept that the game is about war could assume that the game is targeted toward teenage/adult males through the use of violent images.

Genre
The Genre of this game cover is instantly displayed as 'call of duty' is another word for 'active service' so you would instantly assume this game is about war, as well as the use of heavy artillery and gun fire also gives it away.