Its secondary purpose is to inform, to inform the users of the contents of the packet; the ingredients used, its figures e.g. grams of fat per 100g, its calorie count and also to advertise.
Format -The Format of this is set out so it can be seen a mile away, large text makes the brand and product stand out including the colors of the text gives it a kiddy feeling to the product.
Also, the product wrapper uses graphics of the contents to influence potential users to buy to product as it shows what the product looks like in its perfect state (fake).
As it is competing against other brands it wants to get its point across quickly and cost-efficiently so by this is uses only basic detail on the front -Brand name, picture, calories and the flavor, all things which a consumer would like to know when purchasing a product whereas minor details such as ingredients etc.. that only apply to a few people who say have nut allergies and need to check for further details.
Audience -The audience of this product is Both males and females of all ages as it is basic text for kids but products in a fashion that makes it look professional and elegant for adults. the idea that it is basic also relates to this having specific target age as it is a mix of child and adult literature.
Genre - This is neutral, as it is directed toward both males and females giving no certainty as the chocolate bar market is global expanded to all genders.
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